Charities

Most people who care about a cause never leave it anything. Only 7% of adults include a charitable gift in their will, though many more would if it were easier. Inheritable helps the other 93% make their intentions clear, and makes gifting simple without the friction of a formal will.

Older hands passing a red heart to a child’s hands

The 93% who mean to give

Only 7% of adults leave a charitable gift in their will, yet generosity is not the problem. The friction of writing or changing a will is. People intend to give and never get round to it. Inheritable removes that friction by letting supporters record and update their intentions as part of organising their life, promoting the ease of gifting without the weight of a formal will.

£4.5 billion flows to UK charities via legacy gifts each year, but 93% of charity supporters never make that donation. The problem isn’t intent. It’s friction. And there’s a better way.

Source: Chartered Institute of Fundraising, Legacy Giving Unlocked (2024)

Why we link people and causes

The Key Contacts feature makes it easy for people to:

  • Share selected digital assets, such as documents, contact details, photos or secure information, with chosen people during their lifetime, when they wish to.
  • Arrange for assets or messages to be passed to the right people at the right time, in line with their wishes.

Linking contacts in this way helps people keep their arrangements clear and up to date, alongside the people and organisations they value.

Charities as first-class contacts

Charities are treated like any other contact. They can be added directly to the Key Contacts list, placed within the supporter’s network, and included in plans for gifting, so intent is captured where the people who matter will see it, rather than lost.

Gifting without the friction

Through the Possessions and Gifts & Donations features, supporters can record what they would like to give, and to whom, charities included, and keep it current as their wishes change. It is a gentle, low-friction way to show intent that a formal will makes hard, and it sits alongside everything else they are organising.

How we can work together

  • Your cause added directly to supporters’ Key Contacts and gifting plans.
  • A low-friction way for supporters to record legacy and gift intentions, and keep them current.
  • A route to the people who intend to give but never formalise it.
  • Intentions made visible to the people who carry them out.
  • A natural way to stay connected with supporters over time.
  • Co-branding and affiliate revenue options for larger charities.

Reach the other 93%

If you would like to help your supporters turn good intentions into action, we would love to talk. Get in touch with our commercial team, and let’s explore how Inheritable can work for your charity and the people who care about it.

Talk to our commercial team